What a difference a year makes.
This year, all 51 Miss USA contestants have posed for their official photos wearing seductive expressions on their faces
and not a whole lot else on their bodies. Taken by fashion photographer Fadil Berisha in dramatic black-and-white, the shots feature racy lingerie, smoldering looks and plenty of bare skin.
In fairness, the pageant is being held in Las Vegas this week, and the theme of the official publicity photos is “Waking Up in Vegas.†But judging by the photos, women in that celebrated city sleep in bustiers, high heels, fishnet stockings and garters instead of flannel jammies.

Miss Michigan (left) and Miss Minnesota (right) are just two of the 51 Miss USA contestants who posed in skimpy outfits for their official photographs this year.
The photos seemed designed to generate controversy and buzz about the pageant, TODAY’s Matt Lauer suggested to pageant president Paula Shugart.
“Yes, to some degree it’s marketing,†Shugart admitted from Las Vegas. “But we’ve always been the cutting-edge pageant. We are owned by Donald Trump.

Miss Vermont (left) and Miss Kentucky (right) pose for their official Miss USA contestant photos.
“It pushed their envelope, but they all enjoyed doing this,†Shugart added of the contestants. Besides, she told Lauer, the women in the pageant are not looking to bring peace to the world. They are all aspiring actresses and models.
“Their dream is to be in the Victoria’s Secret fashion show,†Shugart said, and the “Waking Up in Vegas†shots are good practice.
Too sexy?
But some are saying the pictures of the 51 contestants, available for your viewing pleasure at the pageant’s website, are too racy for Miss USA. After all, wasn’t it just last year that Carrie Prejean lost her job as Miss California USA after photos surfaced of her dressed in little beyond her own skin?
Prejean first stirred controversy for criticizing gay marriage during the pageant. She was fired briefly when partially nude photos of her surfaced after she said she’d never posed for such pictures. But she was saved by the intervention of Donald Trump, who co-owns the pageant with NBC — only to get fired for good because officials said she was not carrying out her official duties, a charge she denied.
“Carrie is not anything we need to bring up again,†Shugart told Lauer.
Lark-Marie Anton, a pageant spokeswoman, also weighed in via e-mail, telling NBC News: “We are in the business of beauty and the contestants who compete for the title of Miss USA are not afraid to be sexy. These ladies are the full package — smart, accomplished, relevant and sexy. That said, I think these photos definitely break the stereotype of what a ‘pageant girl’ looks like.â€
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