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Microsoft and Yahoo seal web deal

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Microsoft and Yahoo seal web deal

Postby amsroks » Thu Jul 30, 2009 3:17 am

Yahoo and Microsoft have announced a long-rumoured internet search deal that will help the two companies take on chief rival Google.

Microsoft's Bing search engine will power the Yahoo website and Yahoo will in turn become the advertising sales team for Microsoft's online offering.

Yahoo has been struggling to make profits in recent years.

But last year it rebuffed several takeover bids from Microsoft in an attempt to go it alone.

Microsoft boss Steve Ballmer said the 10-year deal would provide Microsoft's Bing search engine with the necessary scale to compete. "Through this agreement with Yahoo, we will create more innovation in search, better value for advertisers, and real consumer choice in a market currently dominated by a single company," said Mr Ballmer.

Yahoo is bowing to the inevitable. It simply had neither the resources nor the focus to win the technological arms race for search supremacy

Tim Weber, Business editor, BBC News website
Who will gain from the deal?


In return for ceding control of its search engine, Yahoo will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell adverts on some Microsoft sites.

Yahoo's search team, meanwhile, will have to brace itself for job losses over the next two years. Some staff will transfer to Microsoft, others can stay on with Yahoo, but redundancies would be unavoidable, Yahoo chief executive Carol Bartz told the BBC.

'New era'

Yahoo said the deal would benefit Yahoo's users and advertisers.

"This agreement comes with boatloads of value for Yahoo, our users, and the industry. And I believe it establishes the foundation for a new era of internet innovation and development," said Ms Bartz.


MICROSOFT-YAHOO TIMELINE
January 2008: Microsoft offers to buy Yahoo for $44.6bn in cash and shares, later raised to $47.5bn
May 2008: Microsoft walks away from the table after the two sides fail to agree on a price
June 2008: Yahoo strikes a deal to use Google's technology, with Google ads appearing on some Yahoo search results
November 2008: Google abandons the Yahoo deal after objections from anti-trust regulators in the US
November 2008: Yahoo co-founder Jerry Yang stands down as the firm's boss
April 2009: Yahoo says it will cut 5% of its workforce after quarterly profits drop sharply
May 2009: Microsoft relaunches its own search engine, now branded bing.com
July 2009: After new speculation, Microsoft and Yahoo finally announce a web search deal


Profiles: Yahoo and Microsoft
The deal became possible after Yahoo's co-founder Jerry Yang stepped down as chief executive of the company late last year.

"Only a Yahoo outsider like Ms Bartz could do such a deal," said Tim Weber, business editor of the BBC News website.

"She has no sentimental attachment to what was once the core of Yahoo, its search business. Microsoft was helped by the fact that at long last it managed to develop a search engine - Bing - that is a credible alternative to search giant Google."

Yahoo said the deal would boost annual operating income by $500m and secure $200m in savings.

The tie-up will give Microsoft and Yahoo a combined market share in the US search ad market of about 30%.

Google would still be the dominant force with a share of about 65%.

Negotiations

The deal ends years of back-and-forth negotiations between the two companies.

Microsoft originally offered to buy Yahoo in January 2008 - with an offer worth about $47.5bn.

But Mr Ballmer later withdrew that bid after Yahoo's then boss, Mr Yang, demanded a higher price.

Yahoo instead opted for an online advertising partnership with rival Google.

But that tie-up was later abandoned because of the risk of a protracted battle with regulators over competition issues.
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Re: Microsoft and Yahoo seal web deal

Postby eoinzy » Thu Jul 30, 2009 2:57 pm

hmmm, dunno what to think of this one.

Yahoo has been geting increasingly annoying lately with it search engine. Its more focused on ads as opposed to actual content. You'll even notice the yahoo home page is full of annoying intrusive ads.

Google is by far the leading search engine out there and every web site owner focuses their efforts on conforming to googles standards of whats acceptable or not. Microsoft only launched Bing about a month ago and its basically a copy of google on the face of things, but the underlying code is different. For example, both search engines rank this site completely different. Some search terms will show up first on Google and wont show up at all on Bing. Thats why I prefer Google.

I saying that, I welcome any competition against Google. Google are getting way too big and have a monopoly on most of the internet. People are starting to dislike them coz of this, which is weird here coz everyone hates microsoft coz they have the monopoloy on Operating Systems (Windows) so its kinda like the 2 most hated companies in the world, with huge monopolies, trying to out monopolise each other! This is gonna be an interesting one....well, interesting for nerds and IT types in the business!! Probably boring as hell for anyone else!! :lol: :lol:
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